The erotic toy market has traditionally been divided into two market segments, that have nothing to do with price: low-end and high-end. The low-end segment had its roots in the traditionally male-driven world of pornography; and the existence of a high-end segment, a segment driven entirely by quality, is largely attributed to women entering the market.

Recently, a third segment has begun to appear. Women and couples with money to spend have become increasingly open to acquiring erotic toys as lifestyle accessories for a post-Sex and the City lifestyle.

Se7enth Heaven was founded to address this new segment – designer sex toys – as a result of one couple's investigation into this market, where we discovered that most quality erotic toys, lingerie and even fetish clothing, offered for sale online, in fact come from a relative small coterie of reputable suppliers and yet the prices that they are offered for sale vary enormously.

We strive to offer the very best and most popular items, the items "real people" are buying every week, at unbeatable prices, with unbeatable customer service and a promise of no-dicker-dealing; that is to say no hidden costs and no hidden catches... We offer free delivery to UK addresses on all orders, free batteries with all items that need them and special promotions that help save you time and money.

Se7enth Heaven has over 3,000 items in stock; from world famous toys like the Rabbit and bunny vibrators to hand made luxury items, our range is growing quickly. Supported by a bright and airy marketing approach, Se7enth Heaven has gained broad mainstream acceptance and contributes to ‘bringing adult products out of the closet’.

For further information and assistance, customer services, guides and articles please visit our Support pages.